Fast-moving, great-tasting products
Active, health-conscious consumers are driving the fast growth of organic and organic-plus products into the mainstream. At the same time, superfoods like seaweed are also on the rise, but taste issues are holding many of them back.
smRt pasta and smRt bars are the happy, healthy medium – combining great tasting products and healthy ingredients. All the seaweed benefits, like iodine to help normal growth in children and healthy thyroid function, with none of the seaweed taste.
The smRt range are fast-moving, ‘feel good food’ products with a long shelf life and offering good retail margins.