Who Are SMRT


smRt is a food ingredients company, specialising in functional and wellness products for the baking and processed food sectors. Through insight and experience we deliver cost-effective solutions for B2B customers, enabling them to bring extended ranges of high value nutritional products to their international consumer base. 



CEO James Cunningham has assembled a diverse and experienced Management Team, reflecting the business skills and experience required. The team combines experience from the functional foods, culinary and start-up sectors. 

Areas of Expertise 

James Cunningham CEO Operations, Product Development and Validation, Supply Chain Mgt 

Deirdre Cunningham Brand Management, Customer Relations


James Cunningham


James has been working on the technical and functional development of the smRt seaweed ingredients platform for over four years. He has a deep understanding of the technical challenges facing the industry and has refined formulations to ensure broad market reach and appeal, whilst compliant with emerging and current legislation. 

James is an excellent and passionate communicator and having run a successful company has an understanding of the importance of margins and cash flow, not only to smRt but also to our clients. 

James has a deep technical and culinary understanding of food, and has an extensive network if the food industry. 


Deirdre Cunningham

Customer relations & Brand Ambassador

Deirdre has a MSc in Economics and is also a qualified nutritionist.

Deirdre jointly ran the successful and award winning Mulberry’s restaurant 2006 to 2016. 

Her passion and drive for health and life is reflected in the smRt range of products.

The couple appreciate life and the fact that they are fortunate to live in Galway on the Wild Atlantic Way with their 5 children.